Fables Bookshop opening Late Summer 2019

Who We Are

Veronica Berkey

Veronica’s story has included some kind of retail work nearly all of her working life, in all sorts of places – and she was a big part of opening and working the previous bookstore in Goshen. She’s been just waiting for the right opportunity to come along to fill and fuel her dreams of a retail space. Along with years of other eclectic work experiences, she has skills in Human Resources, administration, operations, merchandising and taking care of people. Veronica’s primary role with Fables will be in operations, merchandising, and the care of other people who love stories. Veronica reads to escape….fiction, especially young adult, mystery and suspense, and fun beach reads.

Jenny Frech

Founder and Manager of Soapy Gnome in Goshen. Jenny was a teacher in her previous life, teaching everything from first through twelfth grades with certifications in Language Arts and Science. After leaving education, Jenny became a soapmaker and started a soap shop. She fell in love with the creativity  of retail, running a small business, and being a part of the Downtown Goshen community. Jenny's roles with Fables will be as the gift buyer and with start-up tasks. Her favorite genres are non-fiction especially business and leadership, inspirational and hobbies. From time-to-time, she dabbles in biographies, humor, and YA.

Jeremy Friesen

Jeremy helped his partner, Jenny, get Soapy Gnome up and running; providing sales, forecasting, encouragement, carrying things, and cheering on entrepreneurship. Jeremy works as a Software Development Manager at Hesburgh Library at the University of Notre Dame. Since 2011, he has maintained Take on Rules—a blog about table top games. At Fables, he'll do some budgeting, IT work, occasional weekend & evening sales, help with events, and probably carrying things. Jeremy's favorite genres span a full gamut: classics, science fiction, fantasy, poetry, history, memoirs, and philosophy. If it's an interesting read, he's on it!

Kristin Saner

For Kristin, bliss is a comfy couch, a blanket, a cup of coffee, and stacks and stacks of books. Kristin’s retail story started when she worked for the previous bookstore in Goshen. Being part of creating Fables has been a dream come true. Kristin’s experience and skills include operations, merchandising, marketing, event planning, and caring for others. Kristin’s primary role with Fables will be in event planning, operations, and caring for the community. Books hold new worlds, and Kristin loves the escape, which explains why most of her reads are fiction especially fantasy and sci-fi. Memoirs, humor, and science show up in the the mix.

Mark Saner

Mark has spent his career in the IT world in various support and customer service roles. He is currently a Sr. Cloud Engineer for a business continuity company and the Assistant Boys Tennis Coach at Goshen High School. Local books stores have been a large part of raising his family from the local store where his children were born in Kansas to previous bookstore here in Goshen. Mark will be mostly behind the scenes providing IT service, lifting things, and likely filing in behind the counter when needed. Mark has always enjoyed young adult fantasy and sci-fi and has lately been enjoying memoirs.

Brad Weirich

Brad opened the bookstore in Goshen for Better World Books and operated the store the next 6 and a half years. As such, he has experience with all parts of starting and running a community bookstore. He has loved books his entire life and has a weird quirky memory for book-related minutiae. Brad will primarily be the book buyer for Fables, but you're sure to find him doing all sorts of other things around the store because he can't get enough of being around books. Brad loves books of all types, but particular favorites include modern fiction, fantasy, sci-fi, oral histories and baseball books. Feel free to chat about your favorite reads with him!


Fables owners goofing around with their favorite authors